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We have spent the last two Morning Notes dissecting the psychology of the everyday investor across all phases of the market cycle. One critical element we had not yet addressed is the structural shift in Bitcoin ownership that occurs throughout these cycles.
2025 was a tale of two halves for Bitcoin. Euphoric highs and strong bullish momentum defined the early part of the year, before a sharp bear phase emerged towards the back end. Sentiment shifted quickly, and so did ownership.
2024 marked the true institutional arrival. Following the ETF launches and a growing number of companies adopting Bitcoin on their balance sheets, large entities began accumulating aggressively. While 2024 finished green overall, it also included a prolonged six month consolidation that frustrated and eventually shook out many retail participants.
In 2025, that transfer of ownership accelerated.

